Witches Brew Coffee Co.
Witches Brew Coffee Co. emblem
Witches Brew Coffee Co. · Mid-City New Orleans

We Choose Who We Pour From

Every drink we serve is connected to a choice we made. Our matcha, our teas, our chocolate, our giving: four small producers, each known by name.

Mizuba bamboo whisk
Matcha · Direct from Japan

Mizuba Tea Co.

Portland, Oregon

Mizuba sources stone-milled matcha directly from family farms in Uji and Yame. The whisk we use behind the bar, a hand-carved Kiriko chasen, comes from them too. Their relationship to the growers is direct, generations-old, and uncommonly transparent for a category that has been Westernized into vague-grade powder.

We pour Mizuba matcha on draft daily, in every Rose Garden Ritual and Blueberry Bog Brew.

Women-OwnedSingle-OriginOn Draft Daily
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Wild Coast Brew
Tea · Foraged + Grown

Wild Coast Brew

Oregon Coast

Micha founded Wild Coast Brew to blend teas the way she experienced them as a healer: by archetype, not by leaf alone. Her blends carry names like The Magician, The Heroine, The Lover, The Shadow, herbs foraged and farmed in the Coast Range, blended in small batches.

Our entire 13-blend tea menu comes from Wild Coast Brew. Featured prominently in the Witches Garden tea tasting at the café.

Women Co-OwnedBulk Wholesale13 Blends on Menu
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CatSpring Yaupon
Yaupon · Native North American Tea

CatSpring Yaupon

Cat Spring, Texas

Yaupon holly is the only native North American plant that contains caffeine. It grew wild across the American South long before coffee or tea arrived. CatSpring is two sisters cultivating it on family land in Cat Spring, Texas, restoring an indigenous foodway that almost disappeared.

We pour three roasts: Marfa (dark), Lost Maples (medium), and Pedernales (green). Smooth, earthy, no bitterness.

Women-OwnedSemi-Local TexasIndigenous Plant
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Mulu Kakao chocolate
Cacao · Single-Family Nicaragua

Mulu Kakao

Hattiesburg, Mississippi

Mulu sources drinking chocolate from one specific cacao-farming family in Nicaragua, with a direct trade relationship that pays growers a meaningful multiple of fair-trade pricing. The chocolate is stoneground in Hattiesburg.

This is what is in the Fireside Ritual, the Mocha, and the Hot Cocoa. Once you have tasted single-family Nicaraguan cacao made for drinking, the powdered version starts to feel like a different beverage entirely.

Women Co-FoundedDirect TradeSingle-Family Source
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Mammoth Double Trouble espresso blend
Espresso · NOLA Source

Mammoth Espresso

New Orleans, Louisiana

Our espresso comes from Mammoth Espresso, roasted here in New Orleans. Every shot we pull, in every latte and every Signature Spell, is their Double Trouble blend.

NOLA SourceEspresso
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Our Giving Partner

Tomato Club Rescue

Tomato Club is Louisiana's first orphaned-neonatal kitten rescue, caring for the smallest, most fragile cats, the ones who need round-the-clock bottle feeding to make it through their first weeks. Founded in 2021, donation-supported, all-volunteer.

We donate 0.5% of all coffee sales to Tomato Club. Every drink you order here funds the work.

0.5% of Coffee Sales · Always

If you would like to give directly, support them at tomatoclub.org.

Meet Tomato Club ✦
Lovebug, a Tomato Club rescue kitten, drinking a Cat-puccino
Lovebug · Drinking a Cat-puccino
Deanna Holdcraft, co-owner and head baker of Witches Brew Coffee Co., in a flower crown at a candlelit table
The Hands Behind the Case

Deanna Holdcraft

Co-Founder, Owner & Head Kitchen Witch · Monticello, Arkansas

Everything in the pastry case is made by Deanna, in-house, by hand: scones, croissants, lavender shortbread, brown-butter cookies, seasonal galettes. Her background is historic preservation, anthropology, and archaeology, which sometimes shows up on the case as a thing you did not expect to see in New Orleans.

The baking program runs on a tight rhythm. The case has to be full when the door opens at 8 AM. Deanna bakes something different every day, so the case is rarely the same twice in a row.

The Whole Chain

Every cup you order here supports this chain

From the farms in Japan, Texas, Oregon, and Nicaragua. To Micha on the Oregon coast, to Deanna in our kitchen, to the kittens at Tomato Club. The drink in your hand pays into all of it.

That is why we picked them. That is why we would rather buy less of something good than more of something cheap.

Go Deeper Into the Sourcing

Visit

2940 Canal St
New Orleans, LA 70119

Open daily · 8 AM – 6 PM

Canal Street streetcar · Parking in rear

brew@witchesbrew.co

Stay in the Loop

New roasts, lunar events, and the occasional spell.