How to Brew Coffee & Matcha | Witches Brew Coffee Co.

Witches Brew · Brewing Guides

How to Brew

The methods we swear by — from your first French press to single-origin matcha.

Follow the guides below using your Witches Brew beans and matcha — or bring the ritual to us at 2940 Canal St in New Orleans.

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French Press

Full body, minimal fuss. The classic.

What you'll need

  • 12oz French Press
  • Kettle
  • Scale
  • Timer
  • Stirrer
  • 20g Witches Brew whole bean coffee, medium-coarse ground
  • 300g water at 204°F

Step by step

  1. Grind 20g of Witches Brew coffee to a medium-coarse grind — about the texture of coarse sea salt.
  2. Add ground coffee to the French Press.
  3. Start a timer. Pour 300g of hot water (204°F) evenly over the grounds.
  4. Stir to make sure all grounds are fully saturated.
  5. Rest the plunger lightly on top — don't press yet. Let brew until the timer hits 4 minutes.
  6. Slowly press the plunger down over 15–20 seconds. Steady pressure, no rushing.
  7. Pour and enjoy immediately.
Brew tip

Keep the lid as level as possible when resting it on top — an uneven lid lets grounds sneak through the sides.

Witches Brew Whole Bean CoffeeBest with a medium-dark roast for full French Press body.
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Pour Over

Precision and patience. Worth every second.

What you'll need

  • Hario V60 02 dripper
  • Hario Filter-02
  • Carafe or mug
  • Gooseneck kettle
  • Scale
  • Timer
  • 23g Witches Brew whole bean coffee, medium-fine ground
  • 350g water at 204°F

Step by step

  1. Weigh out 23g of Witches Brew coffee and grind to a medium-fine texture — close to granulated sugar.
  2. Fold the filter edge and set it in the dripper. Rinse with hot water to remove any paper taste, then discard the rinse water.
  3. Add ground coffee to the dripper and give it a gentle shake to level.
  4. Place dripper and carafe on the scale. Tare to zero.
  5. Start your timer. Begin the bloom: pour from the center outward in small circles until you reach 46g of water. All grounds should be saturated.
  6. Wait until the timer hits 40 seconds.
  7. Start a second pour, again from center outward. Pour steadily until you reach 350g total — aim to finish by 1 minute.
  8. Let it drip fully through. Target time is 3–3.5 minutes total.
  9. Serve and enjoy.
Brew tip

If your pour over is running too fast, grind finer. Too slow? Go coarser. Small adjustments make a big difference.

Witches Brew Whole Bean CoffeeA light-to-medium roast shines in a pour over.
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Cold Brew

Low effort, high reward. Start it tonight.

What you'll need

  • Witches Brew Cold Brew Pod
  • 12oz cold water
  • Glass or jar
  • Ice
  • Fridge

Step by step

  1. Fill a glass with 12oz of cold water.
  2. Drop one Witches Brew Cold Brew Pod into the glass.
  3. Place in the fridge. Brew for 8–12 hours undisturbed.
  4. Remove the pod after brewing.
  5. Add ice. Drink as is, or finish with your milk and sweetener of choice.
Brew tip

Want it stronger? Use less water. Lighter? Add more. Brew a bigger batch in a pitcher if you're going through more than one a day — it holds in the fridge for up to a week.

Witches Brew Cold Brew PodsNo equipment. No mess. Just cold brew.
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Matcha

Single-origin from Yame, Japan. The way it should be made. For the broader take on what we serve, see our coffee section.

What you'll need

  • 3g (1 tsp) Witches Brew Matcha
  • 50g warm water (140–175°F)
  • 8oz milk of choice
  • 1oz simple syrup or sweetener
  • Matcha whisk (bamboo or electric)
  • Small bowl or cup
  • Mug

Step by step

  1. Combine Witches Brew Matcha and warm water (140–175°F) in a small bowl. Never use boiling water — it makes matcha bitter.
  2. Whisk vigorously in a zigzag motion for 30–40 seconds until frothy with tiny bubbles and no clumps.
  3. Add sweetener and whisk for another 10 seconds.
  4. Pour the matcha into your mug.
  5. Add hot milk of choice and stir gently.
Brew tip

Sift your matcha into the bowl before adding water for a noticeably smoother texture. For a lighter flavor, use 2g. For stronger, use 4g.

What you'll need

  • 3g (1 tsp) Witches Brew Matcha
  • 50g warm water (140–175°F)
  • 8oz milk of choice
  • 1oz simple syrup or sweetener
  • Matcha whisk (bamboo or electric)
  • Small bowl
  • 12oz glass with ice

Step by step

  1. Combine Witches Brew Matcha and warm water (140–175°F) in a small bowl.
  2. Whisk for 30–40 seconds until frothy and clump-free.
  3. Add sweetener and whisk another 10 seconds.
  4. Fill a 12oz glass with ice and pour in 8oz of milk.
  5. Pour the matcha over the milk and stir to combine.
Brew tip

Pour the matcha over the milk (not the other way around) for a better blend. Honey and brown sugar both work beautifully here.

Witches Brew Single-Origin MatchaThe same matcha we use on our draft tap in the shop.
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AeroPress

Fast, forgiving, and endlessly adjustable.

What you'll need

  • AeroPress
  • AeroPress filter (paper or metal)
  • Kettle
  • Scale
  • Timer
  • Stirrer
  • Mug
  • 17g Witches Brew whole bean coffee, medium-fine ground
  • 250g water at 200°F

Step by step

  1. Grind 17g of Witches Brew coffee to a medium-fine texture — slightly coarser than espresso.
  2. Place a filter in the AeroPress cap and rinse it with hot water. Lock the cap onto the chamber.
  3. Set the AeroPress over your mug. Add ground coffee to the chamber.
  4. Start your timer. Pour 250g of hot water (200°F) into the chamber.
  5. Stir for 10 seconds to saturate all grounds.
  6. Insert the plunger and press down gently and steadily over 30 seconds. Stop when you hear a hiss.
  7. Serve as is, or add hot water to taste for a longer cup.
Brew tip

Pressing too fast makes it bitter — slow and steady wins. Try the inverted method for a longer steep and more control over extraction.

Witches Brew Whole Bean CoffeeWorks beautifully with medium and dark roasts.
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See the Menu ✦ Real Matcha in New Orleans